PinnedDavid CowanHow To Beat Competitors With An Underdog Marketing StrategyCreate a Winning Underdog Brand Message.May 6, 2021May 6, 2021
David CowaninCounter Arts4 Marketing Mistakes You Don’t Want To RepeatLessons Learned From The Biggest Brands & Their Blunders…Jun 22, 2021Jun 22, 2021
David CowanA Simple Exercise For Finding Your Company’s Purpose.A How-To that inspires action…Jun 11, 2021Jun 11, 2021
David CowanWhy Targeting Niche Audiences Leads To E-commerce SuccessThe Benefits of ‘going niche’ to grow sales…Jun 4, 2021Jun 4, 2021
David Cowan4 Steps Netflix Took That You Should FollowHow To Make Daily Decisions For Long-Term Planning…May 27, 2021May 27, 2021
David CowanA 3 Minute Lesson in Branding: How To Figure Out Your ‘Why’Turn customers into dedicated followers with a powerful brand purpose…May 19, 2021May 19, 2021
David CowanWrite Copy That Converts With A Feature/Benefits MatrixHow to persuade customers with a benefit-based marketing message…May 12, 2021May 12, 2021
David CowanHow To Nail A ‘Customer-First’ Marketing StrategyWhat I’ve learned by obsessing over target audiences…Apr 30, 2021Apr 30, 2021
David CowanA 4 Minute Lesson In Finding Your Target AudienceAnd the 1 question you need to answer to create a successful marketing strategy…Apr 23, 2021Apr 23, 2021
David CowanFrom The 8-Track To The Apple Watch : A Brief History In Product DevelopmentHow Apple read the market and produced what we always wanted…Apr 16, 2021Apr 16, 2021