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David Cowan

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David Cowan

How To Beat Competitors With An Underdog Marketing Strategy

Create a Winning Underdog Brand Message.

May 6, 2021

How To Beat Competitors With An Underdog Marketing Strategy

May 6, 2021

David Cowan
in
Counter Arts

4 Marketing Mistakes You Don’t Want To Repeat

Lessons Learned From The Biggest Brands & Their Blunders…

Jun 22, 2021

4 Marketing Mistakes You Don’t Want To Repeat

Jun 22, 2021

David Cowan

A Simple Exercise For Finding Your Company’s Purpose.

A How-To that inspires action…

Jun 11, 2021

A Simple Exercise For Finding Your Company’s Purpose.

Jun 11, 2021

David Cowan

Why Targeting Niche Audiences Leads To E-commerce Success

The Benefits of ‘going niche’ to grow sales…

Jun 4, 2021

Why Targeting Niche Audiences Leads To E-commerce Success

Jun 4, 2021

David Cowan

4 Steps Netflix Took That You Should Follow

How To Make Daily Decisions For Long-Term Planning…

May 27, 2021

4 Steps Netflix Took That You Should Follow

May 27, 2021

David Cowan

A 3 Minute Lesson in Branding: How To Figure Out Your ‘Why’

Turn customers into dedicated followers with a powerful brand purpose…

May 19, 2021

A 3 Minute Lesson in Branding: How To Figure Out Your ‘Why’

May 19, 2021

David Cowan

Write Copy That Converts With A Feature/Benefits Matrix

How to persuade customers with a benefit-based marketing message…

May 12, 2021

Write Copy That Converts With A Feature/Benefits Matrix

May 12, 2021

David Cowan

How To Nail A ‘Customer-First’ Marketing Strategy

What I’ve learned by obsessing over target audiences…

Apr 30, 2021

How To Nail A ‘Customer-First’ Marketing Strategy

Apr 30, 2021

David Cowan

A 4 Minute Lesson In Finding Your Target Audience

And the 1 question you need to answer to create a successful marketing strategy…

Apr 23, 2021

A 4 Minute Lesson In Finding Your Target Audience

Apr 23, 2021

David Cowan

From The 8-Track To The Apple Watch : A Brief History In Product Development

How Apple read the market and produced what we always wanted…

Apr 16, 2021

From The 8-Track To The Apple Watch : A Brief History In Product Development

Apr 16, 2021