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David Cowan

How To Beat Competitors With An Underdog Marketing Strategy

Create a Winning Underdog Brand Message.

3 min readMay 6, 2021

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How To Beat Competitors With An Underdog Marketing Strategy

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David Cowan
in
Counter Arts

4 Marketing Mistakes You Don’t Want To Repeat

Lessons Learned From The Biggest Brands & Their Blunders…

4 min readJun 22, 2021

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4 Marketing Mistakes You Don’t Want To Repeat

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David Cowan

A Simple Exercise For Finding Your Company’s Purpose.

A How-To that inspires action…

3 min readJun 11, 2021

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A Simple Exercise For Finding Your Company’s Purpose.

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David Cowan

Why Targeting Niche Audiences Leads To E-commerce Success

The Benefits of ‘going niche’ to grow sales…

4 min readJun 4, 2021

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Why Targeting Niche Audiences Leads To E-commerce Success

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David Cowan

4 Steps Netflix Took That You Should Follow

How To Make Daily Decisions For Long-Term Planning…

4 min readMay 27, 2021

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4 Steps Netflix Took That You Should Follow

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David Cowan

A 3 Minute Lesson in Branding: How To Figure Out Your ‘Why’

Turn customers into dedicated followers with a powerful brand purpose…

3 min readMay 19, 2021

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A 3 Minute Lesson in Branding: How To Figure Out Your ‘Why’

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David Cowan

Write Copy That Converts With A Feature/Benefits Matrix

How to persuade customers with a benefit-based marketing message…

4 min readMay 12, 2021

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Write Copy That Converts With A Feature/Benefits Matrix

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David Cowan

How To Nail A ‘Customer-First’ Marketing Strategy

What I’ve learned by obsessing over target audiences…

4 min readApr 30, 2021

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How To Nail A ‘Customer-First’ Marketing Strategy

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David Cowan

A 4 Minute Lesson In Finding Your Target Audience

And the 1 question you need to answer to create a successful marketing strategy…

4 min readApr 23, 2021

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A 4 Minute Lesson In Finding Your Target Audience

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David Cowan

From The 8-Track To The Apple Watch : A Brief History In Product Development

How Apple read the market and produced what we always wanted…

7 min readApr 16, 2021

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From The 8-Track To The Apple Watch : A Brief History In Product Development

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David Cowan

David Cowan

Brand Voice Specialist. Amateur Ethnographer. Curious blogger. Check out my website at davidcowancreates.com, or say hi at davidcowancreates@gmail.com

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