Create a Winning Underdog Brand Message.


Lessons Learned From The Biggest Brands & Their Blunders…

Cartoon Network’s Bomb Scare


A ‘How-To’ that inspires action…

Photo by Gareth Harper

25 years from now, your company is wiped out. Sit down and write the obituary. What would you want those obituary articles to say?


The Benefits of ‘going niche’ to grow sales…

A product for everyone is a product for no one.


How To Make Daily Decisions For Long-Term Planning…


Turn customers into dedicated followers with a powerful brand purpose…

“People don’t buy what you do, they buy why you do it.”


How to persuade customers with a benefit-based marketing message…


What I’ve learned by obsessing over target audiences…


And the 1 question you need to answer to create a successful marketing strategy…


How Apple read the market and produced what we always wanted…

David Cowan

Brand Voice Specialist. Amateur Ethnographer. Curious blogger. Check out my website at davidcowancreates.com, or say hi at david@davidcowancreates.com

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