Create a Winning Underdog Brand Message.


Lessons Learned From The Biggest Brands & Their Blunders…

Cartoon Network’s Bomb Scare

In 2007, Cartoon Network launched a guerilla marketing campaign to promote the Aqua Teen Hunger Force movie, placing LED signs in random places throughout Boston.


A ‘How-To’ that inspires action…

Photo by Gareth Harper

25 years from now, your company is wiped out. Sit down and write…


The Benefits of ‘going niche’ to grow sales…


How To Make Daily Decisions For Long-Term Planning…


Turn customers into dedicated followers with a powerful brand purpose…

“People don’t buy what you do, they buy why you do it.”

Ethnographer Simon Sinek popularised the importance of finding your Why, and I’m going to explain it’s significance in creating a long-lasting brand:


How to persuade customers with a benefit-based marketing message…


What I’ve learned by obsessing over target audiences…


And the 1 question you need to answer to create a successful marketing strategy…


How Apple read the market and produced what we always wanted…

David Cowan

Brand Voice Specialist. Amateur Ethnographer. Curious blogger. Check out my website at davidcowancreates.com, or say hi at david@davidcowancreates.com

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